Anìmule
Brand identity, typography
Brand identity for the project Anìmule, curated by Sofia Baldi Pighi with Italian artist Claudia Losi. Drawing on the artist’s own visual language, shadows, I designed two official posters and the full digital communication for a performance held aboard the SOS Méditerranée ship, along with a series of workshops at MADE Program.
Claudia Losi is an Italian artist who works with shadows, so I made the shadow the central concept of the Anìmule identity. The posters and posts feature creatures the artist cut from paper. I projected these figures onto paper, then photographed and scanned their shadows to carry her visual style into print.
illustration of the shadows changes during the day according to the lighting situation outside
