Siramuse

Brand identity, typography, illustrations

The Siramuse museum map, folded open in someone's hands
Year
2025
Type
Group project
Location
Siracusa
Brand identity for Siramuse – Multimedia Museum of Siracusa Stories. Illustration and graphic design work together to communicate the museum’s contents, through six visual codes: one for each character and each room it represents.
The project was developed during the graphic design course at MADE Program under the guidance of Francesca Pavese.
Today the identity is in use by the museum for its merchandise, public communication and administrative materials in Siracusa, Italy.
The characters of Siramuse — the philosophers, Enzo Maiorca, Saint Lucy, Frederick II and Archimedes — each drawn with its own colour and pattern

Each room is dedicated to one character, or a pair of characters, and has its own colour code and pattern

Typographic poster “Siramuse racconta – tells Siracusa” with a blue wave pattern
Typographic poster “Siramuse racconta – tells Siracusa” with an orange pattern
Typographic poster “Siramuse racconta – tells Siracusa” with a yellow zig-zag pattern
Typographic poster “Siramuse racconta – tells Siracusa” with a pink dotted pattern

A second application of the identity combines typography with an intertwining pattern. The letters are partially hidden by pattern elements, each representing one of the characters.

Blue Siramuse banner hanging from a baroque building in Ortigia
Red Siramuse banner with the Saint Lucy character
The museum tour map fully unfolded

The museum is located in Siracusa, Via Santa Lucia alla Badia, 4

Siramuse tote bag with Archimedes illustration
Colourful timeline wall with the characters of Siracusa's history
Silicone bracelets printed with Siramuse patterns
Siramuse pencils and badges in the museum shop
Yellow Siramuse totem in Piazza Archimede
Pink Siramuse totem in front of a church